RentalsGuy

Where is Part I you might ask? Actually, I just ripped this title off from Scott Ficek because I loved his pithy remarks on the subject. I just finished reading his blog post titled “The Secret for Getting Future Tenants to Call - Even when you are NOT advertising.”

Given that I work in the rental property marketing business, when I first saw the title, I thought, “Wow…I bet he’s going to talk about advertising online. About how web ads like those on Rentals.com and RentalHouses.com stay out there for weeks floating around in Google’s cache.

The first sentence, however, stated that he had not been advertising for about 30 days. 30 days is a LONG time for online ads to hang around…maybe I was wrong.

I was.

Of course, Scott nailed something very big and bold to the Church door ala Martin Luther. He proclaimed that the best “advertising” out there is to simply be a good landlord. Is he crazy? What does that have to do with anything?

Well…anyone with any sense of customer service knows that providing good products and good services to the customer keeps them coming back. And tenants ARE you customers! The old benchmark that for every good thing you do for a customer they will tell 10 people holds true in the landlord biz…and just as important the flip side that if you do a poor job your tenant will probably tell 100. Of course, these days with the internet, that number is probably larger my a magnidude of hundreds.