RentalsGuy

Where is Part I you might ask? Actually, I just ripped this title off from Scott Ficek because I loved his pithy remarks on the subject. I just finished reading his blog post titled “The Secret for Getting Future Tenants to Call - Even when you are NOT advertising.”

Given that I work in the rental property marketing business, when I first saw the title, I thought, “Wow…I bet he’s going to talk about advertising online. About how web ads like those on Rentals.com and RentalHouses.com stay out there for weeks floating around in Google’s cache.

The first sentence, however, stated that he had not been advertising for about 30 days. 30 days is a LONG time for online ads to hang around…maybe I was wrong. Read the rest of this entry »